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What is Guest Posting?
Guest Posting, in layman’s terms, refers to writing and contributing articles to be posted on someone else’s website or blog. So, basically, anyone employed as a content writer or any freelancer is doing guest posting for the employer they work for.
Benefits of Guest Posting
Guest Posting is not simply restricted to writing for someone else and packing your bags and leaving once you are done with your job. Guest Posting adds value to the writers’ own roster of work and helps them build their own online influence.
1) Building relationships
By working alongside other bloggers and in a community to writers, you tend to build relationships with them which is definitely fruitful in the long run.
Bloggers oversee a large share of participation on social media and can be tremendously influential. This way you build both a solid network, grow your realm in social media, and get credit for the work that you do.
2) Being picked up by search engines
Having a link to your own blog is added somewhere in your own post by the host blogger is highly beneficial to your worth as a writer. This is because, over time, the backlinks will help raise the value of your blog to search engines.
Eventually, your content will be picked up by Google, Yahoo, Bing and other top search engines. This is what SEO (Search Engine Optimisation) is and will help your content get ranked and distributed better.
3) Helps you get famous
Going back to point 1, guest posting helps you to venture into an already-established community of writers. It gives you a chance to connect with new people and share your message.
If you generate value to the said community through your words, both written and verbal, you will see that value convert over time and garner more followers. So, you must keep adding value and helping people out and with time, you will win!