How to Use Instagram Highlights to Showcase Your Best Content?

21 February 2025 Jiten Patel Digital Marketing

Instagram is a powerful medium for personal brands, companies and influencers to engage with their community. One of the most effective but least explored aspects of Instagram is Highlights. Unlike the everyday stories with 24 hours timestamp, which will be ephemeral, in Highlights you can share your favourite stories forever. And that is the ideal tool with which to make your best offer, connect with your public, and foster your personal brand.

Understanding Instagram Highlights

Instagram Highlights are instances of Story that are placed immediately below your bio on your profile. They provide a permanent store of content that otherwise would be transitory after 24 hours, which makes them a very good way to publish the cherry on top of the personality or the brand. If you need to draw attention to customer feedback, to products, to what’s going on in the background or to tutorials, the Highlights provide a nice, structured format to accomplish that.

How to Use Instagram Highlights to Showcase Your Best Content

Highlights is one of the most accessible there is. Unlike normal posts which can get lost in a messy feed, Highlights are some of the first things people see when they land on your profile. This requires being able to leave a lasting impression with the appropriate method, and to guide visitors towards the most relevant content.

Creating and Organizing Instagram Highlights

To create a Highlight you first need to upload to your Stories. Following publication of your story, you can post the story to a Highlight by choosing “Highlight” at the bottom of the screen. To include older Stories on Highlights just go to your Story Archive where Instagram Reels will save them by default unless you delete the option.

When making Highlights, organization is paramount. Rather than putting it all in one box, give several Highlights for different themes or brand related categories. For example, as a company, you might publish Highlights for customer reviews, frequently asked questions, announcements, and gossip. If you are a travel blogger, they might be about destination, travel tips, or vlogs. This systematic organization of things gives other the ability to easily find what they are searching for, and keeps your profile design simple and professional.

Creating Eye-Catching Highlight Covers

Yet as much as the content in your Highlights matters, so does its visual presentation. When you have one really designed Highlight cover, your profile will look more cohesive and aesthetically pleasing, drawing further attention to what you are promoting. Personalized covers can be achieved by any image upload on Instagram, so take advantage of this allowing the creation of original icons or graphics, complying with your brand colors and design.

If you would like to design Highlight covers, you can do it using apps, such as Canva, Adobe Spark, or Photoshop. Adopt a uniform color scheme and font to create a professional and neat look” . The overwhelming majority of brands use simple icons to show which category they apply to and what, like a shopping bag for product Highlights or a speech bubble for reviews. The idea is to tweet your Highlights immediately in such a way that they are immediately engaging and worth a closer look.

Using Highlights to Share a Story

Highlights are not just a snapshot of the past Stories, they are an opportunity to tell an interesting story representing your own, or your brand experience. Think of them as a quick portfolio that showcases the most salient aspects of what you intend to deliver.

To the business community, this may involve the development of a “Start Here” Accent that welcomes new visitors to your brand, its vision, and the content they’ll find. It could be a designer “My Journey” Highlight for an influencer which makes it possible for his/her followers to understand his/her origin, the story behind it, and so on. Storytelling is an extremely powerful tool to make relationships and Highlights, capture the story meaning that needs to be remembered for your target audience.

Keeping Your Highlights Current and Relevant

To get the most out of your Highlights, update them with new content on a regular basis. Historic or obsolete highlights can lead to the impression that your account is being neglected or is inactive. Periodically review your Highlights and delete or revise any material that is out of date regarding your brand or objectives.

An idea is to offer seasonal content or time-based special offers using Highlights. Suppose you’re doing a holiday promotion, for instance. Provide a special functioning “Highlight” and then deactivate it when the promotion is finished. This ensures your Highlights stay fresh and leads followers to frequently check back for new information.

Encouraging Engagement Through Highlights

Instagram Highlights can also be effectively a marketing tool. Don’t just point out information instead use them to provoke a response from your audience. Places to embed interactive Stories (polls, Q&A, swipe-up links) to drive traffic to your site/product pages.

For instance if you are a personal trainer you wouldn’t be a Yoda but, On the block — Workout Tips> Focus on providing the common fitness questions answers. For example, the “How-To” Highlight, which showcases the full benefit use of your products, can be beneficial to engage your audience and make them convert.

Using Highlights for Brand Collaborations and Marketing

For the use of working in conjunction with brands or doing collaborations, Highlights can be a great tool to describe sponsored content in an organized and interesting manner. Instead of having lost sponsored Stories, create a “Brand Collaborations” Highlight that shows previous collaborations, reviews and promo campaigns.

Not only is it a little bit of exposure for your brand partners, it is also a pickerol country in the portfolio that could lead to future sponsorship. Brands that want to work with influencers will look at their profiles for previous collaborations, and when you have a separate Highlight, they can easily see the worth you offer.

The Long-Term Benefits of Instagram Highlights

In at least one way, Instagram Highlights can bring a whole host of long-term benefits. Because it increases profile appeal, boosts the reach of content life time, strengthens engagement and provides a strictly structured area for presenting important information to your audience. It is by dedicating to curate and polish the highlights that you leave a deep impression and keep the audience engaged and invite others to go deeper in the content.

Whether you’re a business, influencer, or entrepreneur, Highlights provide an easy but very effective means of presenting your best work. By regularly updating and organizing them, your profile stays visually appealing, informative, and interesting, making it easier for you to become a stronger presence on Instagram. Leverage this feature to make your experience more interactive and dynamic for your followers, and see your engagement and brand reach increase over time.

Author Profile

Jiten Patel

At Bigscal Technology Pvt Ltd, Jiten spearheads innovative digital marketing campaigns tailored to the company's objectives, leveraging cutting-edge SEO techniques to enhance search engine rankings and drive organic traffic.