7 Best Social Media Marketing Tools (Free & Paid Tools)

Social Media has a very strong presence in our day-to-day life. It would be not wrong if we say that we are living in the social media world where we spend at least 2 to 4 hours on social media networks.

For companies or agencies, it is now easy to reach people though social media networks. Currently, YouTube, Facebook, Instagram and Twitter are leading social media network in the world.

At the same time, it is also difficult for companies to maintain their online presence on all these social media accounts as they need to login to each and every account whenever they want to put a new content.

But here we’re listing the 10 best social media marketing tools using them companies and individuals can have an access to all these social media account at one platform and save a lot of time and effort posting new content.

Best Social Media Marketing Tools (Free & Paid Tools)

1. Sendible

Sendible is a powerful social media management tool for agencies that need to manage social media for multiple clients.

You can either schedule posts across the different social media channels or integrate them with blogs and social sharing sites. You can even add it to Slack and make the communications process a whole lot easier.

Sendible can create an organized editor calendar for your blog. Moreover, it also reports brand mentions, which allows you to respond to people and know your social media presence.

Official Website: Sendible

2. Buffer

Buffer is one of the most commonly used social media marketing tools for your business. It is an internet-based application whose main purpose is to manage social media content. It was one of the first social media marketing software to introduce the queue publishing system.

This queue publishing system allows the users to schedule the content in all the social media networks without having to post them every time individually.

This application has the ability to connect with all the social media accounts and make it easier to create and schedule the post.

Official Website: Buffer

3. Sprout

Sprout Social is a SaaS software. Its main aim is to promote communication between the business and the people.

You can consider Sprout Social as your main go-to tool to fulfill all the social media engagement needs. You can use the Sprout Scheduling queue to automatically scheduling the posts for you.

If you are running an online business, then you can use Sprout Social very effectively for social media marketing, social customer services, social media analytics, and social media management.

Official Website: Sprout Social

4. HootSuite

Hootsuite has probably around the longest into the market. It has wide range of applications you need and some robust content features as well. For example, it has content curation, RSS integration, scheduling and organization

Hootsuite has an option for bulk scheduling, which allows you to upload several posts at a time. Moreover, it does not have the Auto Post feature that recycles the content for you.

It has a cool feature that allows you to create social sweepstakes or content on social media. It also has RSS integration, just like the eClincher.

Official Website: HootSuite

5. Zoho

For devising a powerful strategy, Zoho Social is one of the perfect social media management tools for marketing. Its primary aim is to provide social media management solutions to small and medium-sized businesses.

It helps the firm to grow its online presence by reaching the right audience on social media. With its prediction engine, it allows sharing more relevant content to its audience.

Zoho Social comes up with an interactive calendar that lets you scheduled posts by using easy drag and drop functionality.

It provides a monitoring tool, which helps you to track when the customer reaches out to you so that your team will respond in a timely manner.

Official Website: Zoho Social

6. Social Pilot

Social Pilot is a great social media marketing tool with a lot of useful features. It provides many features in one dashboard that you can use in a very friendly manner.

Social Pilot has the content scheduling features but does not have the Auto Post or Smart Queues. It does offer RSS integration and auto-publishing features.

Official Website: Social Pilot

7. MeetEdgar

Edgar helps to schedule content sharing in a unique way. It does not add up all the content ina single queue.

Moreover, it adds content in different categories, and then it adds a publishing time to each category. This helps you to target a certain niche at a set time.

This type of arrangement makes sure that you get the best out of each social media update. Beyond that, MeetEdgar automatically re-posts an update to make sure that it reaches a wide range of audiences and that no content goes unnoticed.

Official Website: MeetEdgar

Conclusion:

Here at this article you get the best social media marketing tools to make your life easier. Now you can schedule multiple posts on any social media network at a single platform.

Some of the tools mentioned above are free and some of them are paid too. You just need to check their pricing before signing up on their site.

Author Profile

Jiten Patel

At Bigscal Technology Pvt Ltd, Jiten spearheads innovative digital marketing campaigns tailored to the company's objectives, leveraging cutting-edge SEO techniques to enhance search engine rankings and drive organic traffic.