A website is much more than just a collection of linked pages. It is an online space where the service provider and service seeker meet, communicate, and affect each other in multiple ways. The interaction from the user’s perspective creates an experience that must be positive in order for them to return and feel a connection with your brand.
Here, website designers play a major role in creating that experience with just one simple key: think about your users and plan your UI and UI improvements to create a positive impact.
Web design is a relatively new field, but it has a lot in common with the research on human-computer interaction. The UI UX design tips we will be sharing below are based on those researches that will help you focus on the design in the best way possible. Before that, get insights into the basics.
What is The User Interface (UI)?
The user interface (UI) is the point of interaction between the user and the computer, laptop, websites, and applications. It is developed in levels of interaction that appeal to the senses of people (sight, touch, auditory, and more).
The core goal of an effective user interface is to make users’ interactions and experiences on your website easy as well as intuitive so they need less effort to get the desired outcome.
Why is a Positive UI/UX Important for Your Business?
When you ask why a positive UI and UX is important for your business, the answer comes down to one simple thing: Users are hooked, and customers are happy, when using an interactive UI or UX. It further leads to an ROI boost that makes it clear why you must ensure that your UI/UX game is on point.
10 Best UI Improvements Design Tips
If you want to create attractive, user-friendly, and human-centered user interface designs, take note of these 10 UI improvements design tips.
1. Understand Who You Are Designing For
Understanding your audience is the only way to start with design, as it allows other elements and planning to fall into place. What appears logical and WOW to you may end up confusing your audience because the website serves a purpose that goes beyond the design and directly into people’s minds.
For successful user interface design services, catch their mindset and demand to work accordingly.
2. Organize The Content Thoughtfully
When you visit a website or an application, do you find a content hierarchy? Well, the content is not just sitting like that; it has a place because that’s how it works with the audience. The content must always find a place on the website in a way that’s easy for the user to grab and understand. One pro tip here would be to put all the important content on the top sections when there’s a space issue, especially in the case of mobile screens.
For example, in a news application, breaking news would be featured first and sports news last, similar to how it would be on television.
3. Research How Your Audience Will Use The Interface
Before jumping into the designing part, understand how your user is going to use the interface. With the increasing trend of touch screens and touch systems, you cannot ignore this concern.
The best example would be Tinder. See how it’s entirely based on just one swipe? Well, it was just one popular example, and you must give in to trends, of course, based on your target audience.
- If your application or website deals with the issues of senior citizens or with anything for that matter, you would want to focus more on manual features.
- If your design is focussed on coders who interact with keywords, plan accordingly.
4. Focus Visually On Important Elements
Emphasis is the best weapon to cut through humans’ short-term memory and make a mark. Therefore, focus more on important elements with these UI design tips and tricks.
- Use a color contrast method to emphasize what’s important.
- Texts or even elements that are larger in size than other elements on the same page catches more attention. You know what to do with the important ones now!
- Geometric shapes that are regular are more aesthetically pleasing.
- Motions grab more attention than the static information.
5. Don’t Underestimate Simplicity and Minimalism
Yes, it’s Mark Zuckerberg’s wardrobe. In his own words: “I really want to clear my life to make it so that I have to make as few decisions as possible”.
We understand you want to give more and more to your users, but remember that extra could be overwhelming sometimes. The more options you provide, the more difficult it is for them to make up their mind and make a decision. It’s one of the reasons why the landing page has one call-to-action.
6. Stick To Standards
In the race to be creative in the digital era, playing with the standards is not always a good idea, we would say. Heard about “cognitive load?” A highly revamped form of a familiar idea leads to cognitive load.
It forces users to think about something that has existed in their minds for years now. This may cause them to leave your website because not every user is there to be impressed by your creativity.
7. Interact and Give Feedbacks
Human interaction works both ways. They act and they receive. We speak and the others respond. Well, digital interactions should work the same way. It also brings in a sense of familiarity that builds a connection.
When digital interactions fail to provide feedback, the user is left wondering what’s next. Should they leave, stay, reload, restart, or what? So,
- Give them loading animation if the page is loading.
- You can give your audience a virtual high-five when they have done something that you wanted them to.
And so on. These UI UX design tips are often ignored that can have a negative impact.
8. Listen To What Your Data Says
Artistic merit is not the only basis for evaluating your website; rather, optimizing the design and art with the goal in mind is something that holds the entire value.
While user research and testing can be very helpful in directing your design choices toward realizing the purpose of your site, the information gained after launch is still priceless. Therefore, set up analytics and analyze them on a regular basis.
Nearly 4.7 billion people worldwide use smartphones, and they have developed mobile browsing habits. Since the third quarter of 2019, more than half of all website traffic worldwide has come from mobile page views. However, smartphones have physical limitations.
The amount of information you can display on their little screens is constrained. Designers must create a content structure that is well-organized and has distinct priorities.
10. Establish a Sense of Progress
Creating a sense of progress assures users they are moving forward and gives a hint as to when the process will end. This momentum doesn’t allow users to be frustrated, and they keep going without a sense of abandonment.
Example: While signing up to the Pinterest application, the interface within has an indication that informs users what step they are at. It brings in a sense of progression.
Prioritize UI/UX design the most because that’s where the audience’s interest starts. These are some major yet basic tips that lead to the best possible outcomes as per even the top UI UX design company.