To Buy or Build Your Ad… That Is The Question
You’ve decided that you need to start running online advertisements for your business, that’s awesome! The next question becomes how you go about setting up your ad campaigns. Should you spend your hard-earned cash on an “expert” to set up the campaign, or should you go about spending hours and days on end to set up the campaign yourself?
As a digital marketing agency, you would expect us to say pay an expert, but that isn’t always the case. The honest answer is that it depends on a myriad of factors.
Let’s start with the case for building an ad campaign yourself:
You’re strapped for cash:
This seems obvious but it is probably the most reasonable answer for why you would want to build an ad campaign on your own. Paying someone who knows what they’re doing to set up this type of campaign will cost several hundred to upwards of a few thousand dollars, depending on the scope of the project. If you don’t plan on spending that type of coin on the campaign itself, it is probably not worth paying someone to set things up for you.
2. You have lots of time on your hands:
Setting up a successful ad campaign for a newbie takes hours and hours to do. We were there at one point, and still feel the pain from time to time when things don’t work out the way you expect them too. Learning how to use various ad platforms, connect everything together, optimize the ad as time goes on, reevaluate your audience, reevaluate the marketing channel, A/B the copy, retarget ads to lost customers, change the call to action, refine the conversion process; it’s a timely endeavor that can become frustrating as hell when it doesn’t seem to work.
3. You’re interested to “see how the sausage is made”
As business owners, we have aspects of our business where we want to know how everything works from A to Z. For some people that’s sales, for others it’s operations. On the flip side, we have to be honest with ourselves because we know that our time is money. Spending efforts on core competencies and outsourcing work that is not our strength is a winning strategy for success.
4. You’ve built winning advertising campaigns in the past:
Building a successful ad campaign is insanely hard, despite how many people claim they know how to do it. It takes years of experience and many, many failures to learn how to profitably set up and run an advertising campaign. The unfortunate reality is that for most hobbyist marketers, poking your toe in the space results in the equivalency of setting money on fire.
If you fall into one or more of these categories, it might not be a bad idea to build your own advertising campaign. However, the reality is most of us don’t fall into these categories, which is why companies like ours exist. We have gone through the learning pains of building successful ad campaigns so that you don’t need to!
Are you ready to take your business up a tier?
Visit us at: https://tier3agency.com
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