It’s no longer a new issue that video marketing has become a crucial strategy for businesses to raise sales. Not only does it drive sales, but video marketing also resonates better with potential customers.

As the demand for video content rises, more and more businesses leverage Artificial Intelligence (AI) to create, optimize, and distribute videos. With countless options in the market, choosing the best video marketing tool for your business can be difficult.

We’ve curated the eight best AI marketing tools to aid your journey in growing the business. From video creation to optimization, those included in our list have generated massive recognition online. Here’s the list!

List of Top 8 Video Marketing Tools to Boost Your Online Sales

#1. Cincopa

Pricing: $25 – $350 per month

Cicopa is a specialized video marketing tool that has been a game-changer for sales teams. With its focus on creating sales videos, Cicopa offers essential features to drive conversions and boost sales performance.

One standout feature of Cicopa is its ability to create personalized video messages tailored to prospects. It also has video marketing collateral and gated video content to capture leads effectively. 

But that’s not all – the tool also excels in Search Engine Optimization (SEO), helping your website rank higher on search engine result pages (SERPs). This feature alone makes Cicopa a valuable asset in your sales arsenal.

Cicopa’s Key Features

• Video templates
• Video hosting
• Designated sales videos
• Online courses and training videos
• Channel integration
• Digital asset management

#2. TubeBuddy

Pricing: Free – $28.50

When it comes to video marketing, it would be remiss not to include a tool tailored explicitly for YouTube, the world’s leading video-sharing platform. One tool that marketers have massively used is TubeBuddy.

TubeBuddy is a user-friendly Chrome extension designed to empower creators to manage their videos, optimize keywords, and achieve higher rankings. It offers real-time analytics that can generate invaluable resources and reports.

You can enjoy various features to enhance productivity, improve video SEO, and facilitate promotion efforts. From assisting with keyword research to scheduling videos, TubeBuddy equips creators with the necessary tools to optimize their content.

TubeBuddy’s Key Features

• Video SEO: Keyword research, rank tracker, and tag suggestions.
• Productivity Tools: Video scheduling and topic planning to streamline content creation and publishing.
• Promotion Tools: Social media integration to generate tracking links for effective promotional campaigns.
• Data and Research: Video analytics to monitor performance and leverage competitor scorecards to gain a competitive edge.

#3. Vidyard

Pricing: Free – $29

Vidyard is a standout among video marketing tools, specializing in creating sales videos and catering to the needs of sales teams. This tool simplifies the process of creating videos.

What sets Vidyard apart from other video marketing tools is its collection of ready-to-use sales video templates. The provided templates cover a wide range of scenarios, including sales demos, proposals, follow-ups, cold outreach, and meeting reminders. 

This feature provides a comprehensive solution for leveraging videos throughout the sales lifecycle. That’s why Vidyard is an ideal choice for those new to video marketing wanting to make a significant impact.

Vidyard’s Key Features

• Intuitive tools for creating and editing videos suitable for non-tech savvy creators.
• Secure video hosting
• Easy video sharing and distribution
• Comprehensive analytics and reports

#4. Vimeo

Pricing: Free – $65

Vimeo stands out among video marketing tools due to its marketing and employee communications versatility. Thanks to its advanced analytics feature, Vimeo sets itself apart from its competitors.

Its analytics goes beyond assessing the performance of your video marketing campaigns. It also analyzes audience behavior, providing valuable insights to enhance your video marketing strategy and achieve better results.

Moreover, Vimeo has a user-friendly interface, making it suitable for beginners and advanced users. It also distinguishes itself by providing high-quality video streaming without intrusive ads, setting it apart from many other video marketing platforms.

Vimeo’s Key Features

• Robust video editing capabilities
• Auto captioning
• Webinar software and live-streaming
• Virtual events
• Advanced video player
• Screen recording features
• OTT video monetization

#5. Headline Analyzer by Attrock

Pricing: Free

If your marketing team uses YouTube as a sharing platform, Headline Analyzer by Attrock can significantly help. It’s a YouTube tool specifically designed to optimize the headlines of your YouTube Shorts. 

Attrock Headline Analyzer thoroughly analyzes your headlines’ quality, structure, and effectiveness, ensuring they leave a lasting impact on your audience. It considers word choice, length, emotional appeal, power words, and headline type to drive more views and engagement.

Key Features of Attrock Headline Analyzer:

• A thorough analysis of word choice, length, and more
• Emotional appeals to create captivating headlines
• Length optimization
• Power words identification to identify “power” words within your headlines
• Competitor comparison for further improvements

#6. Videowise

Pricing: $99 per month

Videowise is a cutting-edge eCommerce video platform designed to empower online sellers. It  helps businesses create engaging and interactive shopping experiences through shoppable videos.

This platform offers an innovative approach for online stores to boost sales, enhance brand awareness, and improve eCommerce SEO. You can directly add call-to-actions (CTAs), product links, and other relevant insights within the video. 

With such features, Videowise enables you to produce shoppable videos within minutes effortlessly. Moreover, users can publish them across all their social profiles with just one action.

Videowiser’s Key Features

• On-site shoppable videos
• User-generated content (UGC)support
• Video marketing tools
• ECommerce video players
• Analytics and management

#7. BuzzSumo

Pricing: Free – $99 per month

BuzzSumo is a versatile 3-in-1 tool with various features for optimizing your social media strategy and maximizing your budget. One of its best capabilities is discovering and researching popular content.

Moreover, BuzzSumo is also an excellent platform for enhancing influencer marketing. It assists you in discovering valuable influencers based on popular content so your promotion investments are worthwhile and targeted.

BuzzSumo’s Key Features

• Content discovery and research
• Influencer marketing features
• Industry news
• Mentions, trends, and updates tracker
• Analytics and reports

#8. Simpleshow

Pricing: $129 per month

Simpleshow is famous as one of this list’s top video marketing tools for several compelling reasons. One of its key strengths is that it doesn’t require introductory video or design experience to create professional-looking videos.

You can quickly build your video content using their extensive collection of templates and video resources tailored explicitly for eCommerce businesses. The platform’s AI-powered video creation technology guarantees that your videos align with your brand and consistently deliver high-quality output.

Simpleshow’s Key Features

• Distribution and privacy features
• Guided workflows
• Branding and personalization
• Collaboration features
• Creative supports

Over to You

The top video marketing tools mentioned in this article offer features and functionalities designed to optimize your video campaigns and drive conversions. Whether creating videos, reaching a larger audience, or analyzing performance metrics, those tools provide the necessary resources to enhance your online sales efforts.

By leveraging the power of video marketing tools, businesses of all sizes can ultimately increase their online sales. Take the time to explore the features and benefits of these top video marketing tools and decide the ones that align with your specific business goals and requirements.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).